Other Half is a leading craft beer company in the industry with 8 locations across the northeast, with a flagship location in Brooklyn, NY. Majority of what they brew are IPAs, but also dabble in lagers, stouts, etc. And are known for unique styles like the Oatcream IPA and Pastry Stouts.  

As an in-house designer, I work on continious strategies and projects for teams across the company with one other designer. I work with teams across the company: 

Marketing
Events
Front of House
Print Production
Packaging
Distribution
Sales

Merch

Other Half hosts multiple beer festivals, beer weeks, and taproom events.

They invite many breweries to showcase their craft beers and collaboration beers made with Other Half. The other locations participate in activities or promotions surrounding the main event normally held at the Flagship location in Gowanus, Brooklyn.

Stout Season,  10th Anniversary, Green City

My role is to complete all event materials, including large vinyl banners, navigational wayfinding, location signage, digital and printed maps, social media and email campaign graphics, posters, A-frames, and small-format signage. I design all the assets based on the event concept, flush out all details, and prepare all files for the printer. 

Other Half has seven taprooms in the North East, three of which are breweries, each with their own personalities. 

Each location has it’s own Instagram, a space to cater to their demographics. As the company grows, a cohesive brand is being created and used across all social accounts. I introduced Figma to create templates for each location, using two colors to distinguish them while maintaining consistency through typography, patterns, and layout. I also created different broccoli characters that relate to event activities.

I design merch for Other Half, that is sold online and in the tap rooms. Including apparel, stickers, etc. for events and for evergreen.

The marketing team works with the taproom managers to promote collaborations with non-profits, and facilitating private and public events. The design team supports these initiatives by creating promotional graphics, informational documents, merch, and menus.

Designs for Other Half Brewing
2023-present

Projects: Pechakucha Nights Yerevan and
American University of Armenia

Pechakucha Nights, YVN

Pechakucha Nights is a global storytelling platform where speakers present 20 slides that are 20 seconds each about the topic of the night. Coping with Crisis is the 44th Volume’s topic in Yerevan, Armenia.

Vol. 44 Coping with Crisis

Coping with Crisis is about unlocking some of the insights of a generation that has survived a perfect storm of wars, earthquakes, global crisis, and pandemics. The event features a line-up of stories about successes and failures which can inform, embarrass and train the audience.

Yerevan is thriving with cultural events and social activity. After much turmoil in crisis mode.

The poster design tells a story of a person who has gone through 2 phases.

First they are sad, angry, maybe lost and disappointed. Which is shown with the person’s sitting positing and the blue + dark green colors. 

But then they find themselves getting out of it with a sense of newness, resilience and hope for the present + future.

AUA Annual Commencement Booklet Spring 2022

The American University of Armenia Yerevan is accredited by the Western Association of Schools and the University Commission. They opened a few years shortly after Armenia became an independent country to help the next generation grow. They are continuously building new curriculums for the future of the economy.

Using design to reflect the resilience of AUA’s graduating class 

This year's concept for the commencement materials, including the booklet, is taking inspiration from 2020’s ceremony that couldn’t happen (due to Covid 19). I worked closely with the AUA’s Communications team to work out a concept and layout designs. 

What makes this design unique is the case that envelopes and holds the booklet. The case gives the booklet weight and importance. We worked on several options for covers and interior pages to match the concept. With the AUA team, we chose the ideas that fit this year’s needs.

I was in charge of finalizing the designs and preparing the entire booklet and cover ready for print production.

A few visual keypoints are the lines that are used as dividers and a visual element, and how the type design mixes two fonts, san serif and serif. This year, we were inspired by a binder that one would use in school. Which is reflected through the tabs that take up the entire height of the booklet and are visible from the cover. The chapters are also color coded, using AUA’s brand colors and were  inspired by spring time.

Visual Identity for AUA Commencement Booklet
with Proper Company 2022,

Creative Direction:
Peno Mishoyan

Concept Development & Editorial Design:

Maria Badasian, Osan Markarian, and Khachig Charshafjian

Superbolt Agency is a digital marketing agency

that works with e-commerce direct-to-consumer startups. It was ranked one of the top 10 fastest-growing companies by AdWeek 2020. Industries we've worked with include fashion, fitness, lifestyle, and health.

The designer team works with copywriters, data scientists, and marketers. 

We focus on creating an effective digital paid campaign that embodies a brand's voice and vision while capturing an intended audience's attention.

We work with the marketing team to bring a comprehensive marketing strategy to life with audience-specific messaging.

Dada Daily is an aesthetically minded snack food company founded by Claire Olshan.

 

Social Studies makes party planning simple by providing complete rentable tablescapes.

I worked closely with the Superbolt team of marketers, data scientists, and copywriters to strategize and execute these promotional campaigns.

We successfully scaled the brand throughout Covid. We increased the revenue by 13x from January to December in 2020. We targeted audiences in urban and southern areas. As well as people who interacted with emails. I used Social Studies’s existing brand to create still and motion social media ads and emails.

Emails are a smart platform for organizing information. I had the opportunity to build email templates from scratch. I used my knowledge of email design and branding to create a cohesive email template that prompts users to buy their products.

Digital marketing design for Social Studies
with Superbolt 2020/2021

Who is Francis Aud?

Francis Aud is a local NYC musician and singer song writer who was looking to create a cohesive visual identity and art direction. The genre is funk meets pop, which you can hear him performing live alongside his 7-piece band. 

The brand direction

The visual identity reflects the style of music, it’s bright and dynamic. The logo uses the Blenny Black font, making us nostalgic of the 70’s, and is echoed as sound sometimes does. The rest of the visuals followed a similar logic. The big text is always loud and is complimented by vibrant colors. It was decided that gradients would be a main element since they offer a variety of color combinations. It also mimics the stage during a concert. Textures and glow always act as almost tangible finishing touches to all elements of any design. 

My design approach is inspired by my collaboration with the artist. Both his music and his personality helped me understand how the visuals should be matched. 

The result, a cohesive brand with a large spectrum and options. 

Type Thursday is a monthly type design event that creates a friendly environment for designers to connect and nerd out on type.

With a local graphic designer, Araz Bogharian, we launched a Type Thursday chapter in Armenia—the 16th chapter.

As the editorial lead, I design the social media content using the existing brand to come up with different promotional content to go on social media. Type Thursday has a brand. They require us to pick one gradient that belongs to our city. 

The event’s goal is to bring the design community together. It's especially impactful in Yerevan because there are not many design events or creative hubs here. 

Since Type Thursday is worldwide, it shines a light on local designers in a part of the world that isn't as known. It’s an opportunity to push design thinking, something that’s missing in a lot of places, including Armenia.

Type Thursday Yerevan provides the space necessary to foster and grow that design community while elevating it.