305 Fitness
WITH SUPERBOLT AGENCY
2020/2021DESIGN LEAD
Matt Marshall
MARKETING LEAD
Jake Ryder
COPY LEAD
Caroline Finelli
GRAPHIC DESIGN
Maria Badasian
At Superbolt, I collaborated with a cross-functional team to launch a high-impact digital campaign for 305 Fitness, a dance cardio brand known for its high-energy, DJ-backed workouts. Our marketing strategy focused on two key goals: attracting new customers to their at-home and in-studio classes, and recruiting aspiring instructors to join their certification program. I developed dynamic video ads leveraging 305’s vibrant visual identity and electrifying class footage to showcase the brand’s inclusive, party-like atmosphere. By tailoring creative assets to both fitness enthusiasts and potential instructors, we helped expand 305’s reach and drive engagement across multiple platforms.