American University
of Armenia: Commencement Booklet 2022
SPRING 2021For this year’s commencement at the American University of Armenia, the design draws inspiration from the canceled 2020 ceremony, reimagined with a sense of permanence and reflection.
Design decisions focused on clarity, organization, and academic symbolism: full-height, color-coded tabs mark each chapter, using AUA’s spring-toned brand palette; serif and sans serif type pairings balance tradition and modernity; and fine lines act as both visual dividers and subtle nods to structure and growth.