Dada Daily
WITH SUPERBOLT AGENCY
2020/2021
At Superbolt, I collaborated with a cross-functional team of designers, copywriters, marketers, and data scientists to develop a performance-driven digital campaign for Dada Daily, an aesthetically minded snack brand founded by Claire Olshan.
Through creative A/B testing of target personas and messaging strategies, we identified key customer segments and refined the brand’s voice to better resonate with its ideal audience. My role centered on designing a wide range of ads tailored to these personas, helping uncover which lifestyle narratives performed best. Our work led to a 62% increase in average order value by the end of 2020, driven by iterative design, real-time testing, and strategic insights grounded in data.