Green City Festival
JUNE 2024This year’s Green City festival celebrated all the cities Other Half calls home, with illustrated Broccoli Worlds for each location. I designed all event materials, integrating brand elements into the artwork. I created a type system, where the letters “stand” inside an illustration, or standalone for wayfinding and signage for the event. Inspired by Where’s Waldo, we added an interactive taproom element, hiding a custom broccoli character for customers to find.