Green City Worldwide Festival & Beer Weeks
JUNE 2025Green City Worldwide is an annual festival hosted by Other Half Brewing to celebrate our love of IPAs. In 2025, the event expanded into a three-week experience: Green City Worldwide Throwbacks, Green City Worldwide Collabs, and the main Green City Worldwide week, which ended with a large-scale festival featuring breweries from around the world. Our efforts led to more ticket sales, reaching 500 guests, making it one of our most successful Green City Festivals to date.
The visual identity—originally designed by our former design lead—was based on the label for our flagship Green City beer. I took this existing system and applied it across all collateral, both digital and physical. The system is built on geometric shapes, bright gradients, and city-inspired illustrations.
To create clarity between each week, I split the system into two approaches. Festival Week used the full cityscape illustration, while the Collabs and Throwbacks weeks used the same graphic language in a more abstract way, still keeping everything visually connected.
I handled design and production for all digital marketing, social media, printed signage, and festival wayfinding. I also helped prep and display merchandise onsite, and supported the team during setup and throughout the weekend.