Munchies Week

BEER WEEK, APRIL 2025Munchies Week is a beer week where Other Half releases new beers to add to the Munchies series. Each label uses a food item and one character based on the food item. 

This year’s campaign featured three new beers and the return of three Special Reserve selections. I expanded the visual identity with new illustrations, incorporated motion design, and designed key promotional materials, including a poster for shipping cases and a card introducing the Flagship case—bundled with Munchies Week to drive sales of additional products. I also designed merch (a tumbler glass and tote bag) featuring the Munchies characters, created graphics using kinetic type and animating the characters, which were also used for branded GIPHYs for Instagram and other platforms to boost social engagement. 


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mariabadasian.design@gmail.com