PechaKucha Nights: Coping with Crisis
SPRING 2022CREATIVE DIRECTION
Peno Mishoyan
CONCEPT & GRAPHIC DESIGN
Maria Badasian
PRODUCTION
Marianna Vardanyan
PechaKucha Nights is a global storytelling platform where speakers present 20 slides for 20 seconds each, sharing personal narratives around a central theme. For Volume 44 in Yerevan, Armenia, the topic was Coping with Crisis, a reflection on how a generation has endured wars, earthquakes, global instability, and pandemics.I developed the visual identity for the event, from concept to final execution, including the illustrations, and prepared all final assets for print production and a social media push. I led the design and production process across all event and social media materials based on the concept I presented to the European Union and the PechaKucha team.
The poster tells the story of emotional transition—starting in a state of grief, frustration, and confusion (expressed through cool tones and a withdrawn figure), and gradually evolving into resilience and hope. This shift is reflected through posture, composition, and a brighter, more optimistic color palette.