Social Studies
WITH SUPERBOLT AGENCY
2020/2021
At Superbolt, a digital marketing agency, I worked on a team of marketers, data scientists, and copywriters to help scale Social Studies, a modern tableware rental company, through a comprehensive digital strategy. We increased revenue by 13x in 2020 by targeting key audiences across urban and southern markets and optimizing touchpoints like email and social.
I designed still and motion assets for paid social campaigns. I also built email templates from scratch, using brand-forward layouts to organize content clearly and drive conversions. These campaigns not only elevated brand awareness but also helped transform Social Studies into a go-to solution for home entertaining during the pandemic.
Emails
I
also built email templates from scratch, applying Social Studies’ updated brand—now featuring bold pops of color like red—to create engaging, conversion-driven layouts. With a strong visual hierarchy and a clear flow, the designs guided customers through products and promotions in a way that felt both elevated and intuitive, helping boost engagement and support campaign goals.