Social Studies
WITH SUPERBOLT AGENCY
2020/2021DESIGN LEAD
Matt Marshall
MARKETING LEAD
Jake Ryder
COPY LEAD
Caroline Finelli
GRAPHIC DESIGN
Maria Badasian
At Superbolt, a digital marketing agency, I worked on a team of marketers, data scientists, and copywriters to help scale Social Studies, a modern tableware rental company, through a comprehensive digital strategy. We increased revenue by 13x in 2020 by targeting key audiences across urban and southern markets and optimizing touchpoints like email and social.I designed still and motion assets for paid social campaigns. I also built email templates from scratch, using brand-forward layouts to organize content clearly and drive conversions. These campaigns not only elevated brand awareness but also helped transform Social Studies into a go-to solution for home entertaining during the pandemic.
Emails
I
also built email templates from scratch, applying Social Studies’ updated brand—now featuring bold pops of color like red—to create engaging, conversion-driven layouts. With a strong visual hierarchy and a clear flow, the designs guided customers through products and promotions in a way that felt both elevated and intuitive, helping boost engagement and support campaign goals.