Who is Francis Aud?

Francis Aud is a local NYC musician and singer song writer who was looking to create a cohesive visual identity and art direction. The genre is funk meets pop, which you can hear him performing live alongside his 7-piece band. 

The brand direction

The visual identity reflects the style of music, it’s bright and dynamic. The logo uses the Blenny Black font, making us nostalgic of the 70’s, and is echoed as sound sometimes does. The rest of the visuals followed a similar logic. The big text is always loud and is complimented by vibrant colors. It was decided that gradients would be a main element since they offer a variety of color combinations. It also mimics the stage during a concert. Textures and glow always act as almost tangible finishing touches to all elements of any design. 

My design approach is inspired by my collaboration with the artist. Both his music and his personality helped me understand how the visuals should be matched. 

The result, a cohesive brand with a large spectrum and options.