Other Half is a leading craft brewery with eight locations across the Northeast, known for IPAs, stouts, lagers, and experimental styles. As part of a small in-house design team, I support company-wide initiatives—from beer labels and brand activations to merch, digital content, and events. Lately, we've focused on making the brand more cohesive, supporting a major marketing push through social campaigns, festivals, and taproom experiences.

I worked on designing and refining beer labels for Other Half, blending new concepts with updates to existing designs. As part of a brand audit, we honed in on a consistent style, color palette, and design elements so labels stand out on the shelf as unmistakably Other Half.

Most feature bold, vibrant colors on metallic paper, with exceptions like the white-backed Triple Dry Hopped series. Some designs also nod to specific inspirations, like the Domino Park labels referencing Domino Sugar packaging.

Taprooms across 8 locations

 

Other Half has eight taprooms across the Northeast. I design collateral to support beer weeks, festivals, merch promos, events, and taproom menus—helping everything feel connected and on-brand. I developed a visual language for the menus used at the taprooms. 

To boost winter sales and navigate Dry January, we ran a three-week campaign—Amped! Week, Collab Week, and 11th Anniversary Week—blending product launches, social engagement, and a finale event.

Amped! Week set the tone with an supercharged theme and a bold yellow carried through all three weeks. The challenge was keeping momentum while tying everything together. By collaborating with breweries, building templates for outside content, and creating eye-catching visuals, merch, and event materials, we kept people excited, increased taproom traffic, and built hype around our seasonal beers

This year’s Green City festival celebrated all the cities Other Half calls home, with illustrated Broccoli Worlds for each. I designed all event materials—print, digital, and promo—integrating brand elements into the artwork. Inspired by Where’s Waldo, we added an interactive taproom element, hiding a custom broccoli character for customers to find.

Stout Season Festival

December 2024

Stout Season is our annual winter festival celebrating pastry stouts, featuring top breweries and collaborators. I expand on existing assets to create a cohesive visual identity across digital and environmental design. Inspired by our Snowbirds stout series and Florida’s retiree culture, the event mascot—flamingos—evolves each year. In 2023, they appeared in snowy scenes; but in 2024, we took a bold, pop art direction.

To celebrate this major milestone for the brewery, we re-released all the past anniversary beers over the course of 10 weeks leading up to the big event. In the 10th week, we unveiled a lineup of fresh anniversary beers created specifically for the occasion. This final release was treated as a full-scale festival, featuring a ticketed event where collaborators joined us to pour their beers.

Merch

I design merch for Other Half, available both online and in taprooms. This includes apparel, stickers, and other items for events as well as evergreen collections.

Designs for Other Half Brewing
2023-present