Other Half Brewing

Other Half is a leading craft beer company in the industry with 8 locations across the northeast, with a flagship location in Brooklyn, NY. Majority of what they brew are IPAs, but also dabble in lagers, stouts, etc. And are known for unique styles like the Oatcream IPA and Pastry Stouts.

Other Half brews over 1,000 brands of beer in one year, all of which is planned in advance by the head brewers. The design team takes care of label design and production, ensuring that the files are ready for print, and the digital displays are ready to use for digital marketing, social media, sales communications, and ecommerce.

As an in-house designer, I work on continious strategies and projects for teams across the company with one other designer. I work with teams across the company:

Marketing
Events
Front of House
Print Production
Packaging
Distribution
Sales

Merch

Other Half hosts multiple beer festivals, beer weeks, and taproom events.

They invite many breweries to showcase their craft beers and collaboration beers made with Other Half. The other locations participate in activities or promotions surrounding the main event normally held at the Flagship location in Gowanus, Brooklyn.

Festivals & Anniversaries

Stout Season, 10th Anniversary, Green City

Beer Weeks

NZ Hop Week, Oktoberfest, Spirit Week,
Citra Week

Stout Season, 10th Anniversary, Green City

My role is to complete all event materials, including large vinyl banners, navigational wayfinding, location signage, digital and printed maps, social media and email campaign graphics, posters, A-frames, and small-format signage. I design all the assets based on the event concept, flush out all details, and prepare all files for the printer.

Other Half has seven taprooms in the North East, three of which are breweries, each with their own personalities.

Each location has it’s own Instagram, a space to cater to their demographics. As the company grows, a cohesive brand is being created and used across all social accounts. I introduced Figma to create templates for each location, using two colors to distinguish them while maintaining consistency through typography, patterns, and layout. I also created different broccoli characters that relate to event activities.

I design merch for Other Half, that is sold online and in the tap rooms. Including apparel, stickers, etc. for events and for evergreen.

The marketing team works with the taproom managers to promote collaborations with non-profits, and facilitating private and public events. The design team supports these initiatives by creating promotional graphics, informational documents, merch, and menus.